Project Management · UX Direction · Web Development
Durham College Web Dev Program
Student Recruitment Landing Page
01 — Overview
A recruitment experience,
not just a landing page.
Collaborative website project focused on attracting prospective students through a modern, high-converting landing page for Durham College's Web Development Program. Rather than treating the assignment as only a visual exercise, we approached it as a real recruitment experience: how can a landing page build trust, create excitement, and help students imagine themselves in the program?
My role was Project Manager — leading team decisions, aligning the work with the brief, managing deadlines, and shaping a final product that felt both professional and engaging.
02 — The Challenge
Balancing credibility
with creative energy.
The target audience was primarily upcoming students exploring their next step in education. Through early discussions and research, we identified that the final experience needed to balance two important qualities.
Core Tension
- Professionalism — to reflect credibility, career readiness, and academic trust.
- Creativity — to resonate with younger audiences entering a digital field.
Additional Challenges
- Presenting information in a quick, scannable format
- Making the program feel approachable rather than overwhelming
- Maintaining visual consistency across a team workflow
- Delivering quality work within academic deadlines
- Creating something distinct instead of a generic education page
03 — My Role as Project Manager
Keeping the project
moving in the right direction.
I was responsible for keeping the project on track while ensuring the final output stayed aligned with user needs and the brief.
Defined project priorities and set the overall direction from day one.
Guided UX and UI decisions with the team throughout the design process.
Organized tasks and managed milestone deadlines across all contributors.
Reviewed progress and resolved blockers before they impacted the timeline.
Protected visual consistency across all sections and team members' work.
Refined final presentation quality to ensure a polished, cohesive output.
Ensured the final product felt cohesive, professional, and audience-appropriate.
04 — Strategy & Solution
A student-first
landing page experience.
Prospective students are often comparing multiple schools and programs quickly. That meant the page needed to communicate value fast while remaining visually memorable.
Audience Thinking
- Students compare multiple schools quickly — communicate value fast
- Younger digital audience expects modern visual standards
- Scannable content over dense copy
- Page needed to feel like a destination, not a brochure
Design Priorities
- Clear hierarchy and easy scanning
- Strong first impression above the fold
- Modern visuals aligned with a tech-focused program
- Concise messaging with strong calls to action
- Mobile-friendly responsiveness
Experience Direction
- Clean layouts with accessible spacing
- Modern typography to signal credibility
- Confident visual tone for aspiring web professionals
- Balance of structure and energy throughout
05 — Process
Five stages from
brief to final delivery.
Discovery
Reviewed the brief, identified audience needs, and aligned on goals.
Planning
Structured page sections, assigned responsibilities, and set timelines.
Design Dev
Explored layouts, hierarchy, content placement, and visual style.
Iteration
Shared feedback, refined sections, and improved consistency.
Final Delivery
Polished the experience and prepared the final presentation.
07 — What I Learned
Skills beyond
visual design.
Leading creative work under real deadlines
Making decisions confidently with limited time
Aligning multiple contributors around one vision
Designing for audience goals, not personal preference
Balancing creativity with clarity at every stage
Communicating feedback effectively across a team
"Many portfolio projects show design execution. This project also demonstrates leadership, ownership, collaboration, and the ability to guide a team toward a successful outcome."
08 — View Full Project
See the finished
landing page.
The live project is available via the link below.